In March 2018, we launched a three-year pilot program to offer fruit and vegetable incentives that are redeemable at affordable produce markets to more than 300 Ontario families living on low incomes.

By subsidizing the cost of fruits and vegetables, we hope to make it easier for people to afford the healthy food they want to feed their families — the foods they enjoy and that will help support better health.
The fruit and vegetable incentive program is offered through two of our Ontario-based community partners, The Local Community Food Centre in Stratford and Chigamik Community Health Centre in Midland.

The pilot program is supported by a three-year grant delivered through the Government of Ontario’s Local Poverty Reduction Fund (LPRF). The grant is funded by the Government of Ontario and administered by its agency the Ontario Trillium Foundation.

Watch our webinar to learn how U.S.-based Wholesome Wave is increasing healthy food access with its fruit and vegetable prescription approach. 

To learn more, download our backgrounder on fruit and vegetable incentive programs