Market Greens is a CFCC program that increases affordable access to nutritious fresh fruits and vegetables. The program aims to promote health and reduce diet-related disease risk, particularly for communities with greater barriers to healthy food access.
Market Greens grants support organizations to offer targeted produce prescriptions that can be redeemed at existing low-cost community markets, or new low-cost markets established under the grant; and, to contribute to the evidence on the impacts of healthy food access through program monitoring and evaluation.
We're pleased to collaborate on the delivery of the Market Greens program with our first cohort of 14 partners!
Market Greens is a 5-year program that will run in 26 communities through to 2024. The findings from the program will be compiled on a yearly basis by external evaluators and shared with the participating communities, health practitioners, and those interested in learning about new ways to improve access to healthy foods for low-income groups across Canada.
How we started Market Greens
In 2018, we began piloting Market Greens in partnership with the Chigamik Community Health Centre in Midland and The Local Community Food Centre in Stratford. Results so far have been promising, with participants reporting that they’re eating more fruits and vegetables and noticing improvements in health and sense of community belonging.
Market Greens is made possible thanks to the generous support of The Arrell Family Foundation, the Maple Leaf Centre for Action on Food Security, and the Public Health Agency of Canada.
To learn more, download our backgrounder on fruit and vegetable incentive programs.