Market Greens is a CFCC program that increases affordable access to fruits and vegetables through subsidized community markets, targeted financial incentives, and produce prescriptions. The program aims to promote health and reduce disease risk, particularly for communities with greater barriers to healthy food access who are more vulnerable to diet-related conditions such as heart disease and diabetes.
In 2018, we began piloting Market Greens in partnership with the Chigamik Community Health Centre in Midland and The Local Community Food Centre in Stratford. Results so far have been promising, with participants reporting that they’re eating more fruits and vegetables and noticing improvements in health and sense of community belonging.
To further this work, we’re launching the Market Greens Grant Program which will support community and health organizations to establish new affordable markets and offer financial incentives that can be used to buy fresh produce.
Read the grant guidelines for details and get in touch if you have any questions or want to discuss your application. Grant applications are due January 24, 2020.
To learn more, download our backgrounder on fruit and vegetable incentive programs.