Market Greens is a CFCC program that increases affordable access to nutritious fresh fruits and vegetables. The program aims to promote health and reduce diet-related disease risk, particularly for communities with greater barriers to healthy food access.

Market Greens grants support organizations to offer targeted produce prescriptions that can be redeemed at existing low-cost community markets, or new low-cost markets established under the grant; and, to contribute to the evidence on the impacts of healthy food access through program monitoring and evaluation.


Apply to bring Market Greens to your community and be a part of the fruit & veggie movement!

We're now accepting applications for new Market Greens partners! Applications are open until Friday, January 21 at 11:59 p.m. PST. There are two grant streams:

  1. New Market and Produce Subsidies Grant ($70,000 over 2 years)

  2. Produce Subsidies Grant (at an existing market) ($20,000 over 2 years)

Have a look at our Grant Guidelines for all the details.

Here's how to apply:

  1. Create a user account in CFCC’s grant portal, or log in with an existing account.

  2. Complete the online application form. You can save your application form and come back at any time.

  3. Submit your application.

You’ll receive an email confirming that your application has been submitted. We’ll review all applications and then contact applicants by email in February 2022 with the results.

If you have any questions during the application stage, please reach out to us at:



We're pleased to collaborate on the delivery of the Market Greens program with our first cohort of 14 partners!

Market Greens is a 5-year program that will run in 30 communities through to 2024. The findings from the program will be compiled on a yearly basis by external evaluators and shared with the participating communities, health practitioners, and those interested in new ways to improve access to healthy foods for low-income groups across Canada.

The next round of applications for the second cohort of grantees is now open.


How we started Market Greens

In 2018, we began piloting Market Greens in partnership with the Chigamik Community Health Centre in Midland and The Local Community Food Centre in Stratford. Results so far have been promising, with participants reporting that they’re eating more fruits and vegetables and noticing improvements in health and sense of community belonging.


Market Greens is made possible thanks to the generous support of The Arrell Family Foundation, the Maple Leaf Centre for Action on Food Security, and the Public Health Agency of Canada.

To learn more, download our backgrounder on fruit and vegetable incentive programs.