Director of Communications (full-time, permanent)
Location
: Toronto
Reports to: Chief Development and Communications Officer
Hiring Range: $90,000 - $100,000

Community Food Centres Canada (CFCC) is a national organization that builds health, belonging and social justice in low-income communities across Canada through the power of food. We believe food can bring people together to build skills and improve physical and mental health, and create the opportunity for greater equity and social change. We provide ideas, resources and a proven approach to partner organizations so they can establish responsive, financially stable Community Food Centres that support people to grow, cook, share, and advocate for good food for all. CFCC also works with the broader food movement, including our Good Food Organizations, to build greater capacity and to empower communities to work toward a healthy and fair food system. Our vision is a Canada that treats food as a basic human right.

CFCC is seeking a Director of Communications to lead the efforts to strengthen CFCC’s brand as an inspiring and catalytic leader; increase CFCC’s visibility as a trusted authority on issues of health, equity and food insecurity; develop public engagement programs to activate our mission; provide expertise and support to our partner organizations; and play a key role in enabling CFCC to meet its program, advocacy and fundraising goals.

This role requires a motivated and passionate individual who is equally excited about the big- picture vision of what we are doing and the details of what is required to make it happen.

Community Food Centres Canada hires on the basis of merit and is strongly committed to equity and diversity within its community. We especially welcome applications from members of racialized groups, Indigenous persons, persons with disabilities, persons of diverse sexual orientations and gender identities and others with the skills and knowledge to productively engage with diverse communities. We are committed to achieving full accessibility for persons with disabilities by arranging for any necessary accommodations.

 

Responsibilities

The Communications Unit serves as a strategic partner for both Programs & Advocacy (50%) and Development (25%), while also driving CFCC’s public engagement activities and brand visibility (25%). As a member of the Senior Management Team, the Director of Communications contributes to CFCC’s vision as the subject matter expert for communications and manages three direct reports. 

A systems thinker, the Director of Communications supports the execution of CFCC’s strategic plan through communications strategy and planning, brand management, creation and management of communications materials, digital strategy, donor communications, event marketing, media relations including issues management, and partner organization support. Specifically, the Director will:

  • Develop and execute the organization’s communications strategy, annual plan and budget to support CFCC’s strategic objectives

  • Partner with Programs & Advocacy to develop communications strategies and materials which support local CFCs and national program initiatives, including FoodFit, Mind Your Food and Market Greens

  • Partner with Development to create fundraising campaigns and donor stewardship materials to increase donor engagement and support as part of $50M fundraising campaign Provide vision and leadership for CFCC’s brand, marketing, and public engagement activities to increase brand visibility and stakeholder engagement

  • Develop and implement national marketing and communications strategies to increase CFCC’s visibility on the issues of poverty, food insecurity and health equity

  • Serve as a key member of the project team that will develop, launch and implement the evolution of CFCC’s name and brand strategy

  • Ensure brand integrity for CFCC print and digital communications as well provide guidance to CFCs in brand integrity and communications

  • Monitor activity on issues of poverty, food insecurity, and health equity to inform CFCC’s thought leadership

  • Oversee media relations by developing media outreach strategy, serving as an organizational spokesperson and training additional spokespeople

  • Oversee digital strategy, including an influencer outreach and engagement strategy 

  • Provide strategic communications advice to senior leadership team and partners

  • Perform senior-level writing assignments

  • Recruit, supervise and manage the performance of staff to meet goals and objectives Contribute to CFCC’s culture, and a work environment that is grounded in collaboration, innovation and communication.

Qualifications and Experience

  • Bachelor’s degree in Communications, Journalism or a related field

  • A strategic thinker with 10+ years’ progressive experience in communications in the non-profit and/or public sector

  • Subject matter expertise in food security, health and/or poverty reduction is required  Experience working with people from diverse racial, ethnic, and socioeconomic backgrounds and incorporating the perspectives from multiple communities

  • A proven track record in the design and execution of innovative marketing, communications and public relations campaigns within a multi-stakeholder environment

  • Demonstrated expertise in brand management, media relations, digital marketing, social media strategy, and public engagement

  • Demonstrated capacity in project management, including planning, executing, monitoring and reporting on results

  • Demonstrated ability to use data to inform decision-making; facility with technology tools and platforms

  • Experience developing effective teams and motivating peers and partners

  • Excellent interpersonal, analytical, and organizational skills, with an entrepreneurial edge and commitment to meeting and exceeding targets

  • Exceptional writing and editing skills and experience in multi-channel communications Bilingual in French is an asset

  • Evidence of a high degree of self-awareness, openness to continuous self-improvement and managing well during circumstances of ambiguity

Why work for us?

  • Be proud of being part of building health, belonging, and social justice in low-income communities through the power of food

  • Be a part of an amazing culture where staff cook meals together, enjoy weekly staff meals and host special lunches to celebrate various holidays

  • CFCC offers great benefits such as a comprehensive benefits package, pension plan, three weeks paid vacation starting in your first year and covers professional development opportunities. Please note that salary will be commensurate with experience.

Please send your cover letter and resume in a single document to work@cfccanada.ca. In your cover letter, please share what you think makes you an ideal candidate for this role. Posting closes Friday, February 14th. Only those applicants being considered will be contacted. Thank you for your interest in CFCC.